Melbourne Property Market Trends: Insights from Top Buyers Agents

Are you a property investor looking to invest in Melbourne’s thriving real estate market? Or are you simply curious to know more about the current trends shaping Melbourne’s property market landscape? Look no further! In this article, we will provide you with valuable insights from top buyers agents on the ground in Melbourne. From exploring the reasons why Melbourne’s property market is attractive to discussing key factors influencing the market, read on to discover everything you need to know about Melbourne’s dynamic and ever-changing property market.

Introduction to Melbourne’s Property Market

Situated in the south-eastern corner of Australia, Melbourne is the second-most populous city in the country and boasts a thriving property market that continues to draw attention from local and international investors alike. Home to universities, prestigious medical centers, and major sporting events, Melbourne is known for its diverse culture, thriving economy, great weather, and stunning natural scenery. With a population projected to grow by over half a million people by 2036, Melbourne’s property market is set to remain a hotspot for property investors for the foreseeable future.

Melbourne’s property market has been one of the most robust in Australia, with steady growth in property values over the past decade. The city’s strong economic fundamentals, coupled with a high standard of living, make it an attractive destination for investors looking for long-term growth and stability.

Why Melbourne’s Property Market is Attractive

There are several reasons why Melbourne’s property market has become increasingly attractive to investors in recent years. First and foremost, Melbourne’s economic growth is among the highest in the country, which translates to steady employment growth and increased demand for property. The city’s diverse economy, which includes industries such as finance, healthcare, and education, ensures that there is a constant demand for housing across different price points.

Secondly, Melbourne has excellent infrastructure and amenities, with excellent public transport links, high-quality healthcare, trendy cafes, and top-rated schools. The city’s well-connected transport system, which includes trains, trams, and buses, makes it easy for residents to get around and access key amenities.

Finally, Melbourne offers a great lifestyle characterized by great weather, beaches, and outdoor recreational opportunities, which make it an attractive destination both for investors and those looking for a great life. The city’s vibrant cultural scene, which includes festivals, concerts, and art exhibitions, ensures that there is always something to do in Melbourne.

Key Factors Influencing Melbourne’s Property Market

Several factors influence Melbourne’s property market, which investors must consider before making investment decisions. Population growth is one of the most critical factors influencing the market. With the population projected to grow by over half a million people by 2036, housing demand is set to remain high. The city’s government has recognized the need for more housing and has implemented policies to encourage the construction of new homes.

Land supply and zoning regulations – the supply of new dwellings in the market – is another crucial factor that influences the property market. The city’s government has implemented policies to increase land supply, particularly in areas close to public transport and key amenities.

Other market drivers are interest rates, the economy, demographics, and government policies. Interest rates can affect the demand for housing, while the economy can influence employment growth and demand for housing. Demographics, such as population growth and aging, can also impact the demand for different types of housing, while government policies can affect the supply and demand dynamics of the property market.

Overall, Melbourne’s property market is a dynamic and exciting market that offers investors the potential for strong long-term growth. With a growing population, strong economic fundamentals, and a high standard of living, Melbourne is an attractive destination for property investors looking for stability and growth.

Current Trends in Melbourne’s Property Market

The Melbourne property market is currently experiencing several exciting trends, as outlined in the succeeding sections.

Growth in Suburban Areas

Many Melbourne suburbs are experiencing significant growth in home sales, offering significant investment opportunities. With increased demand for bigger homes, more families are looking to live in areas with larger lots and bigger homes. This trend is particularly evident in the suburbs of Cranbourne, Pakenham, and Clyde, which have seen a significant increase in property values in recent years.

Additionally, the suburbs of Werribee and Point Cook have also seen a surge in demand for properties due to their proximity to the city and excellent transport links. Investors who are willing to invest in these suburbs stand to benefit from significant growth in the near future.

Demand for Sustainable Living Options

There is a growing preference for homes that are energy-efficient and environmentally friendly in Melbourne. Investors who can offer sustainable living options stand to benefit from increased demand in the market. Sustainable features such as solar panels, rainwater tank, and smart lighting have become mainstream features in high-quality Melbourne homes, creating exciting investment opportunities in this space.

Moreover, there is an increasing demand for homes with green spaces and gardens, especially in suburban areas. Properties with well-maintained gardens and outdoor spaces are highly sought after, and investors who can offer such properties are well-positioned to benefit from this trend.

Shift Towards Smaller, Low-Maintenance Properties

An increasing number of Melbourne buyers are looking for low-maintenance properties, such as apartments and townhouses, which offer convenience and affordability. With people commuting more, low-maintenance properties that offer easy access to public transportation and other essential amenities are becoming increasingly popular, offering significant investment opportunities for property investors in Melbourne.

Areas such as Southbank and Docklands have seen a surge in demand for apartments due to their proximity to the CBD and excellent transport links. Investors who are willing to invest in these areas stand to benefit from the growing demand for low-maintenance properties.

In conclusion, the Melbourne property market is experiencing several exciting trends, and investors who are willing to adapt to these changes can benefit significantly from the growing demand for sustainable, low-maintenance properties in suburban areas and near the CBD.

Insights from Top Buyers Agents

In this section, we look at the critical insights from top buyers agents on how to navigate the Melbourne property market successfully.

How to Identify High-Growth Areas

Top buyers agents recommend that investors pay careful attention to growth areas around Melbourne when searching for properties to invest in. These areas are characterized by affordable prices, rising demand, and strong employment growth. These growth areas are often located in Melbourne’s outskirts and offer significant investment opportunities for investors who are willing to take the risk.

For example, some of the high-growth areas in Melbourne include the western suburbs, which have seen significant growth in recent years due to the development of new infrastructure and amenities. Other areas to watch out for include the inner-city suburbs, which are experiencing a surge in demand due to their proximity to the CBD and the availability of public transport.

Strategies for Successful Property Investment

Top buyers agents recommend several strategies for successful property investing in Melbourne. One critical strategy is buying properties that suit the tenant’s needs and lifestyles. This means identifying the trends in the market and investing in properties that cater to these trends.

For instance, there is currently a high demand for properties that offer flexible workspaces, as more people are working from home due to the pandemic. Therefore, investing in properties that offer a home office or a dedicated workspace can be a smart move for investors.

Another essential strategy is calculating the costs of buying, holding, and selling a property, including stamp duty, mortgage repayments, and ongoing maintenance costs. This helps investors make informed decisions about their investments, reducing the risk of costly mistakes in the long run.

Moreover, it is crucial to conduct thorough research on the property’s location, including factors such as crime rates, public transport accessibility, and proximity to amenities such as schools, hospitals, and shopping centers. This helps investors identify properties that are likely to attract long-term tenants and generate stable rental income.

Navigating the Competitive Melbourne Property Market

The Melbourne property market can be highly competitive, and investors must know how to navigate it successfully. Top buyers agents recommend working with experienced and knowledgeable buyers agents who can help navigate the market and identify the best investment opportunities.

Furthermore, investors should consider attending property auctions or engaging in off-market transactions to gain an edge over their competitors. It is also essential to stay up-to-date with the latest market trends, buying interests, and government policies to make informed investment decisions.

In conclusion, investing in Melbourne’s property market can be a lucrative opportunity for investors who are willing to take the time to research and identify the best investment opportunities. By following the insights from top buyers agents, investors can navigate the market successfully and achieve their investment goals.

Impact of COVID-19 on Melbourne’s Property Market

The COVID-19 pandemic has had a significant impact on every sector of the economy, including Melbourne’s property market. The property market is a crucial component of the economy, and the pandemic has caused a ripple effect throughout the industry. Here, we look at the key impacts of COVID-19 on the market:

Changes in Buyer Preferences

Since the outbreak of COVID-19, there have been noticeable changes in buyer preferences. With more people working from home, there has been an increased demand for bigger homes with home offices and spacious gardens. Access to outdoor recreational spaces has also become a key factor for many buyers, as people look for ways to remain active and enjoy the outdoors while adhering to social distancing guidelines.

Additionally, the pandemic has caused many buyers to re-evaluate their priorities and reconsider the importance of living in close proximity to the city. With remote work becoming more prevalent, some buyers are choosing to move further away from the city center in search of more affordable properties and a better quality of life.

Effects on Property Prices and Demand

The pandemic has led to a slight decline in Melbourne’s property prices and softened demand from homebuyers. The restrictions on movement and social distancing measures have made it more difficult for buyers to view properties, and many have put their plans on hold until the situation improves.

However, this has not completely deterred investors interested in capitalizing on great investment opportunities in the market. Some investors are taking advantage of the lower prices and purchasing properties with the expectation that the market will recover in the long run.

Long-Term Implications for the Market

Despite the short-term impacts of COVID-19 on the Melbourne property market, long-term trends are much more optimistic. With the population projected to grow steadily over the next decade, the Melbourne property market is set to remain a hotbed for property investors looking for lucrative investment opportunities in the long run.

In addition, the pandemic has highlighted the importance of having a comfortable and functional home. As such, there may be a continued demand for larger homes with home offices and outdoor spaces, even after the pandemic subsides.

Overall, while the pandemic has caused some short-term disruptions to the Melbourne property market, the long-term outlook remains positive. As the situation improves and restrictions are lifted, the market is expected to recover and continue to provide lucrative investment opportunities for buyers and investors alike.


In conclusion, the Melbourne property market remains a fantastic destination for investors looking to profit from high returns and long-term capital growth. With the insight of top buyers agents and carefully considered strategies, investors can navigate the market successfully and capitalize on the current trends. From investing in growth areas to keeping a close eye on the latest market trends, investors who stay informed and take a strategic approach will be well-positioned to benefit from the fantastic investment opportunities in Melbourne’s thriving property market.


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